Final decisions from Design Phase 2
DESIGN
Stage 1 Brush (6+ months) = Concept 2a
Stage 2 Brush (18+ months) = Concept 1b
STORAGE
Stage 1 Brush (6+ months) = Stopper on brush neck will hold brush up and away from surfaces
Stage 2 Brush (18+ months) = Suction Cup base will adhere to surfaces
No additional storage is needed
MERCHANDISING
Will offer 1pk of each stage and a 2pk combo set
2PK TRAINING TOOTHBRUSH PRICING MAP
EVALUATING STAGE 1 & STAGE 2 BRUSH HEAD GEOMETRY
FINALIZING BRUSH HEAD GEOMETRY
REFINING DETAILS
Massaging texture designs for Stage 1 and 2 brush heads / handles
COLOR, MATERIAL, AND FINISH
Finalizing CMF for Stage 1 and Stage 2 brushes to align with the Frida Oral Care category
BRANDING
Finalzing logo treatment on both Stage 1 and Stage 2 brushes to align with Frida’s brand look.
FINAL DESIGN & FEATURES
Stage 1: Training Toothbrush for Babies (6+ months)
Stage 2: Training Toothbrush for Toddlers (18+ months)
