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MLILY KIDS | JAMA
Designed MLILY USA’s first children’s product and package line with creative direction over photography, videography, and graphic assets for e-commerce.
Project Timeline: October 2020 - July 2021
My Role: Creative Director, Lead Graphic Designer, Lead Product Designer
Video in collaboration with Fugo Studios & Crab + Radermacher Agency. Provided creative direction and script review.
MLILY Kids’ Jama Collection
JAMA Collection features two mattresses and an adjustable pillow designed for children once they grow out of the crib stage. The mattress design follows industry safety guidelines for use with safety bed rails, bunk beds and trundle beds.
Age for Intended Use: 3 years +
Why choose MLILY Kids
1. Our team of sleep experts designed the Jama collection with children's safety, wellness, and comfort in mind. The medium and medium firm feels of JAMA mattresses promotes superior spinal alignment and muscle relaxation that is essential for your child's development. In addition, JAMA's breathable materials improve airflow for cool, dry, rejuvenating sleep.
2. JAMA foam and fabrics have been independently safety tested to comply with all applicable mandatory and voluntary safety standards for children's products.
3. All mattress styles in the Jama line are under the recommended 8", making bunk beds and standard beds with bedrails much safer and less likely to aid in falls and rollovers. Our mattresses' low profile also helps keep little noggins safe from any under-bunk accidental head bumps.
4. Both JAMA mattresses (5" & 7") feature Mlily’s exclusive AdaptiFoam. A specialty open-celled foam that boosts breathability and airflow.
5. A portion of the proceeds from every JAMA 7" supports the Special Spaces' mission and partners to give children fighting cancer a custom and relaxing sleep space.
