DESIGN DIRECTION
Designing two separate brush head directions to support the developmental differences between 6-18 months and 18- 24 months.
RE-EVALUATING COMPETITOR MARKET
Reviewing competitors that painpoints
HANDLE STYLING CONCEPTS
Solid handle vs. Open Loop Handle designs
PROTOTYPING & ERGONOMIC USER TESTING
Analysis of 3D modeled concepts of both solid and open loop designs for testing
Reviewing design based on user age and how the designs meet the “must-have” / “nice-to-have” features set in the project brief.
CONCEPT 1, 2, 3 and 4
Identifying the final 4 designs for concept refinement
CONCEPT 1
CONCEPT 2
CONCEPT 3
CONCEPT 4
VISUAL BRAND LANGUAGE PRODUCT MATRIX
Evaluating which designs fit within the Frida brand look
DESIGN RECOMMENDATION
DESIGN ACCESSORIES & PACKAGING
