What:
Training Toothbrush
Who:
Babies between 1-2 years old
Why:
To aid in the transitional phase between teething and brushing
How
Introduce before the Tooth Hugger
IDENTIFYING TRAINING TOOTHBRUSH AGE RANGE
1 to 2 years old
COMPETITOR PRICING MAP
Identifying that Frida should sell in the $6-8 range of products based on best opportunity for success.
PRODUCT POSITIONING
Recommendation for Frida to position product as a dual-use purchase occasion.
PRODUCT REQUIREMENTS
What is ownable by Frida?
COMPETITOR RESEARCH
USER JOURNEY
Evaluating the step-by-step journey of how parents introduce brushing teeth to babies to identify design opportunities that can deliver human-centered solutions.
FINDINGS:
In step 8, we discover that at this early stage, teething on all surfaces of the training toothbrush is vital.
The training toothbrush should have visual cues of looking like a toothbrush but should offer teething functionality as well.
USER RESEARCH
Observation & Ergonomics
FINDINGS:
The product handle should be intuitive and easy to use for early grasp development.
The brush head should service multiple sides of the tooth to aid in full cleaning coverage and shorten the usage time.
Overall, the product should function as a teether as well with surfaces that massage sore gums.
SKETCH EXPLORATION
CONCEPT DEVELOPMENT
Design Focus 1, 2, 3 and 4
MOCK UP STUDIES
Evaluating handle / brush head orientation / overall toothbrush proportions
EVALUATING CONCEPT PROS / CONS
Comparison Table
